Work Experience
2009 – Present
Chief Operations Officer
MARKET FUSION ANALYTICS
- Built and led global operating infrastructure integrating proprietary automation with expert analytics teams
- Scaled multinational delivery centers in Buenos Aires, São Paulo, and Mexico City to improve margin structure and execution speed
- Expanded regional teams by nearly 200%, materially improving project ROI and enterprise profitability
- Founded and led a dedicated Pricing Practice, including development of patented simulation and optimization platforms supporting enterprise pricing strategy
- Designed and deployed multi-market decision systems for media investment and revenue optimization across five countries
- Directed development of enterprise-grade analytical platforms and client-facing optimization software
2001 – 2008
Vice President / Director of Analytics
PM GROUP, INC.
- Built and scaled a 16-member regional analytics organization serving multinational enterprise clients
- Secured and led strategic engagements with global brands including Kraft, Toyota, Unilever, and Arcos Dorados
- Advised CFOs, CMOs, and Presidents on pricing, revenue management, and marketing effectiveness strategy
- Designed proprietary multi-level modeling frameworks supporting complex portfolio and market decisions
- Developed enterprise decision-support and optimization software for clients and internal use
- Contributed to award-winning strategic programs, including Frito-Lay Strategic Consumer Insight and ARF David Ogilvy recognition
2000 – 2001
Director of Operations & Research, Latin America
IPSOS-ASI
- Led multi-country advertising research and analytics operations across five Latin American markets
- Built and managed international teams of analysts and researchers
- Implemented regional process improvements that shortened delivery timelines and reduced operational cost
- Designed data governance structures and automated data processing systems
1998 – 2000
Account Executive
MEDIA MARKETING ASSESSMENT
- Delivered marketing mix modeling and ROI assessment for major CPG brands
- Built predictive models using syndicated scanner data to quantify media effectiveness
- Developed simulation tools to optimize media delivery and budget allocation
Education
1998
MA & PHD, Political Science
UNIVERSITY OF PITTSBURGH
1989